I can remember when websites were a novel idea. I was just a grunt in a marketing department but the debates were heated: Why do we need one? They’re undefined, expensive and half-baked! We have a great process for getting printed materials to people that ask for them…let’s just double-down on that!
Asking the question ‘Why do we need a website?’ today would be absurd. In fact, everyone I know is in a perpetual state of building websites, updating websites, redoing websites, making new tools for the web, etc.
So what’s the next question bound to become absurd in the very near future? I believe it has to do with ‘going mobile’ and whether the benefit of building mobile apps (true native mobile, that is) is worth the added effort and cost.
Here’s an easy test: Is there a chance you’ll miss an opportunity if customers and salespeople need to learn about your product when they’re away from their desks? We just crossed the point where people spend more time on mobile devices than on desktops. Your industry might be behind the times a bit, but it’s definitely coming your way no matter what you sell and who you sell to.
Convinced but confused? You may be making progress in this area, but chances are you still have a gap. Here’s a primer that sorts through what technologies to use when. And here are a few examples of problems/solutions that are uniquely mobile.
Today is a good day to answer the question ‘Why go mobile?’ before it becomes absurd.