Remember your last technology purchase? Was it the latest flat panel TV? A new tablet or smartphone? Lucky you. Feels like technology is changing so rapidly that we can have that excitement once a month forever.
Our apps can be a continuous source of excitement and productivity as well. Canned apps are plentiful, but are less likely to satisfy since their one-size-fits-all design typically doesn’t address our specific needs.
Custom apps, on the other hand, can be an ongoing source of conversation and utility. There’s no substitute for a purpose-built tool that users experience and after doing so, can become instrumental to future improvement and function.
Our apps can generate steady increases in productivity if we design, deploy and iterate with the expectation that novelty is sustainable.