There’s a time and place for collaboration, meeting halfway, and rounding off the edges. Collective wisdom often prevails and the result is greater than the sum of its parts.
But the things that set us apart from our competitors can not, must not, be compromised, negotiated or otherwise diluted. Does the industry’s thought leader work for you? Is lightning-quick responsiveness in your company’s DNA? Do you offer a complex business case that no one else can touch?
Our differentiation is subtle and as we convey it, we can’t afford to let one iota of our message get lost in translation. So make your stories strong and pointed, make them engaging, and use technology to make them easy to tell and spread.