Usually automation increases speed and reduces the amount of hands-on required, like investing in machines that cut metal 10x faster, or implementing software that eliminates the need to enter data more than once.
But there’s an area where you might want to slow things down, stretch the process out, and engage as many people as you can for as long as possible: your sales interactions with customers. Isn’t the goal to expand the dialogue and take the time to help customers articulate the questions for which you’re a resource?
As your industry looks to mobile technologies in customer-facing settings, consider which parts of attracting, winning and serving customers you might want to both automate and slow down.