A story about mowing your lawn
I cut your lawn in precise diagonals…this direction today, the other direction next week. Your old service was wearing ruts in the same place week after week. And did you see how I aimed my lawnmower so that the grass blows away from your garage instead of into it? You got my note about that new patch of weeds over by the mailbox, right?
Your service charges $30. I charge $45 and make twice the profit. And you’re happy to pay it.
Surely your business has a story at least as good as that to win and keep customers. Is it being told?