Let’s confess: We B2B marketers are all guilty of overusing the word ‘innovation.’ Innovative products, innovative people, innovative innovation. Let’s take a break from that word and focus on, well, innovation.
No matter what you’re offering, telling your story using mobile technology makes it modern, interesting, and worth a look. Maybe not forever, but today? This quarter? Next year? Definitely. It’s innovative.
Innovation should be evident in our products, services and in how we approach every conversation. Even if we never utter the word again