They get credit for knowing the industry (but we know it better). They say that they did it first (when we all know it was us). They claim to have a track record, unmatched support, subject matter experts and endless satisfied customers. But we know that we’re better at all of those things.
How frustrating. Our competitors are spinning a tale better than we’re telling the truth! We don’t need to invent the truth, we just need to tell it better. Modern technology offers unprecedented opportunities to convey the value we provide. Let’s use mobile tools to set the record straight and not give our competition the chance to steal our story.