Think about the last sales presentation you saw. What was the most memorable bullet on, say, slide ten? On any of those slides? Even if there was a stellar idea among them, it was lost in a pile of bullets.
Some customers (and salespeople) are visual learners, some are auditory, others respond to hands-on. And since we rarely get compliments on the effectiveness of our bullets, why do we pump out slide after slide as if we’re trying to hit some sort of bullet quota?
Use mobile technology to sell with pictures, video, sound, and interactivity. Let your customers experience what sets you apart by seeing, hearing and putting their hands on what makes you and your offering special. Then, maybe we can stop killing our presentations with all of those bullets.